You had a chance to own a limited edition Tesla tequila bottle, but you blew it.
On Wednesday, right around the company’s earnings call for its Q1 results, Tesla Shop Bot (a Twitter account which notifies of new items in Tesla’s online store) discovered a limited edition Tesla Tequila was available for purchase.
The price, obviously, was $420, a reference to marijuana and an (endlessly) running joke for Elon Musk, who once tweeted about taking Tesla private at $420 per share.
The original price for the Tesla Tequila, which started as an April Fools’ joke but ended becoming a real product in 2020, was $250. The limited edition variant, however, comes with two sipping glasses. Additionally, Tesla’s website says these are the last 420 bottles of the Tequila, with an engraved number of 1 to 420, likely making these valuable collector items.
The tequila itself, which is actually produced by Nosotros, has 40 percent ABV and comes in a 750ml, lightning-shaped bottle.
“The exclusive, small-batch premium 100 percent de agave tequila añejo is made from sustainably sourced highland and lowland agaves. Aged for 15 months in French oak barrels, Tesla Tequila features a dry fruit and light vanilla nose with a balanced cinnamon pepper finish,” Tesla’s website says.
Alas, the Tesla Tequila, which was only available in select U.S. states, sold out very fast and is no longer available for purchase.