How to use the Instagram Professional Dashboard feature

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Instagram announced the “Professional Dashboard” in January 2021 in an effort to give creators and businesses the tools to monetize their profiles.

Instagram describes the Professional Dashboard as “a central destination to track performance, access, and discover professional tools.” It is also home to some education content made by Instagram. The feature gives any user the option to turn on the Professional Dashboard and have access to additional analytics of their posts.

To use the Professional Dashboard you have to have to switch your account to a Professional Account which will make your profile public. So if you want to keep your account private, then this feature probably isn’t for you. Here, we will walk you through how to switch your account to be a Professional Account, the features of the Professional Dashboard, and the insights you have access to.

How to switch your account to be a Professional Account:

1. Open your Instagram profile

2. Select the three lines in the upper right hand corner

Screenshot of an Instagram profile with an arrow pointing to the three lines.

Tap the three lines in the upper right hand corner.
Credit: Screenshot: Instagram

3. Select “Settings”

An arrow pointing to "Settings."

Tap “Settings.”
Credit: Screenshot: Instagram

4. Select “Account”

An arrow pointing to "Account."

Tap “Account.”
Credit: Screenshot: Instagram

5. Scroll down and select “Switch to Professional Account”

Arrow pointing to "Switch to Professional Account."

Tap “Switch to Professional Account.”
Credit: Screenshot: Instagram

6. Tap “Continue”

Arrow pointing to "Continue."

Tap “Continue.”
Credit: Screenshot: Instagram

7. Select what kind of Professional Account you want by tapping the circle next to it

If you want to display what kind of Professional Account you are tap the white circle next to “Display on profile.” If you don’t display it on your profile your profile will look the same as it did before.

8. Select “Done”

Arrow pointing to "Done."

Select “Done” to create a Professional Account.
Credit: Screenshot: Instagram

9. Tap “OK”

Arrow pointing to "OK."

You’re almost done!
Credit: Screenshot: Instagram

10. Select if you are a creator or business by tapping the circle next to whichever you are

11. Tap “Next”

Arrow pointing to "Next."

You’re in the final stretch.
Credit: Screenshot: Instagram

12. Decide if you want to protect yourself from unwanted interactions and tap “Save settings” or select “Not now”

Congrats, you have successfully switched to a Professional Account. Now you have access to insights on your post’s performances. The Professional Dashboard shows you how well your profile is doing.

How to access the Professional Dashboard:

The Professional Dashboard shows you account insights, tools, tips, and resources.

1. Navigate to your profile

2. Tap “Professional Dashboard” at the top of your profile

Arrow pointing at "Professional Dashboard."

Select “Professional Dashboard.”
Credit: Screenshot: Instagram

How to access insights on your profile:

“Insights” shows you how many followers you’ve gained, how many accounts you’ve reached, how many accounts engaged in your profile, and what content you’ve shared since becoming a Professional Account.

1. Navigate to your profile

2. Select “Insights”

Arrow pointing to "Insights."

Tap “Insights.”
Credit: Screenshot: Instagram

How to access insights on individual posts:

Post insights allow you to see how many accounts your post reached, the number of content interactions, if anyone viewed your profile after seeing the post, if anyone shared your post, and if anyone saved your post. Not all of this data is available for posts that you made before switching to a Professional Account.

1. Navigate to the post you want to see the insights for

2. Tap “View insights” below the post.

Arrow pointing to "View insights."

Select “View insights.”
Credit: Screenshot: Instagram

To access insights on your Stories, just swipe up on your Story.

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